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Four of them are engineering. The fifth is the demand layer that makes sure somebody actually arrives at what we built. Each has a defined scope, a timeline and a number it is meant to move — and the capabilities inside it can be scoped and bought individually.
How they fit
Nobody buys all five at once. They are drawn together because what you buy second is usually decided by what the first one exposed.
Four engineering layers and a demand layer. Most firms sell one of these and subcontract the rest, which is why the seams show — and why nobody owns the number at the end.
WhatsApp, voice and web agents that answer, qualify and route every enquiry in seconds.
Solves
“Enquiries arrive around the clock and nobody answers until Monday.”
What is included
What changes
Every enquiry is answered in seconds, on the channel it arrived on, at any hour.
The number that moves
First-response time · containment rate · enquiry-to-meeting rate · after-hours capture
Includes: WhatsApp AI agent development · AI voice agent development · Website chat and support agents · Agent orchestration and tool use · CRM, ERP and helpdesk integration · Evaluation, guardrails and monitoring
Signed off by: CTO · CMO · Head of Sales · Customer Experience
LLM applications, agentic workflows and AI features engineered into your own product.
Solves
“We know what we need built. Nobody we have spoken to can actually build it.”
What is included
What changes
AI that survives real users, real data, and the day the model underneath it changes.
The number that moves
Accuracy against threshold · cost per transaction · latency · regression rate
Includes: LLM application development · RAG and knowledge systems · Agentic workflow automation · Document and data extraction · AI features inside your product · Evaluation, observability and cost control
Signed off by: CTO · VP Engineering · Head of Product
Websites, commerce, portals and web applications engineered for speed, conversion and AI discoverability.
Solves
“Our systems do not talk to each other, so people are the integration.”
What is included
What changes
A digital estate that converts, and that you can change in days rather than weeks.
The number that moves
Conversion rate · Core Web Vitals · time to publish · qualified enquiries from site
Includes: Website design and development · Ecommerce development · Web and mobile application development · Systems integration and data engineering · AI-native content architecture · Cloud, DevOps and analytics implementation
Signed off by: CTO · Head of Digital · CMO
Where AI pays in your business — costed, sequenced, governed, and taught to your team.
Solves
“We have bought AI tools and cannot show what they returned.”
What is included
What changes
A defensible plan for where AI pays — and the team capable of using what gets built.
The number that moves
Adoption rate · licence utilisation · hours returned per week · cost per transaction
Includes: AI readiness and data assessment · Use-case identification and ROI modelling · AI licence and adoption audit · AI governance, policy and risk · Architecture and build-vs-buy review · Role-based team training
Signed off by: CTO · COO · Head of Transformation · CMO
The demand layer on top of what we build — performance media, SEO, AI search visibility and content, run as one instrumented system.
Solves
“We spend more every year for the same pipeline.”
What is included
What changes
Cost per qualified lead comes down, because the system learns between rounds.
The number that moves
Cost per qualified lead · creative win rate · contribution by channel · share of voice
Includes: Performance marketing · AI search visibility (GEO) · Search engine optimisation · AI content production · Lifecycle and CRM automation · Analytics, attribution and reporting
Signed off by: CMO · Head of Growth
How we deliver them
Every engagement is principal-led. The people who architect your system are the people who build it, and the people accountable for it once it is carrying real traffic.
No pitch team handing you to a delivery team. The person in your first meeting owns the architecture, the build and the production behaviour — and is reachable when something is on fire.
Your repository, your code review, your release process, your definition of done. Where you have no standard, we bring ours: eval gates in CI, tracing, audit logging and a documented architecture.
Consultancies hand over a deck. Integrators build whatever the deck said. We are accountable for both halves, which is why we are careful about what goes into the plan in the first place.
Accuracy monitoring, eval regressions, model migrations, cost ceilings and a monthly report. The value of an AI system is decided in the eighteen months after launch, and that is the part most firms are not there for.
Standard on all four
Not upsells. The baseline.
Straight answers
Written plainly, so a person and an AI engine can both quote them accurately.
We are an applied AI engineering firm. We study how a business actually runs, produce a free Opportunity Diagnostic showing where AI would pay and where it would not, and then build and operate the systems end to end — AI agents on WhatsApp, voice and web, custom AI software and agentic workflows, the digital platforms and integrations underneath them, and the search and campaigns that feed them.
It depends on what the work turns out to be, and we would rather know that before quoting. Every engagement starts with a free diagnostic: thirty minutes on how your business actually runs, then a researched plan within 24 hours — what to build, in what order, what it would change, and what we would leave alone. The price comes out of that, sized to the value it creates, and is fixed in writing before anything is built.
Yes, and it is yours to keep whatever you decide — including if you take it to another firm or build it with your own team. It costs you one 30-minute call, and the written plan lands within 24 hours. We do it free because we would rather earn the work by being useful first.
That is what the free diagnostic is for. A 30-minute call, then a written view within 24 hours of what is worth building, in what order, and what it costs to run.