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Four of them are engineering. The fifth is the demand layer that makes sure somebody actually arrives at what we built. Each has a defined scope, a timeline and a number it is meant to move — and the capabilities inside it can be scoped and bought individually.
How they fit
Nobody buys all five at once. They are drawn together because what you buy second is usually decided by what the first one exposed.
Four engineering layers and a demand layer. Most firms sell one of these and subcontract the rest, which is why the seams show — and why nobody owns the number at the end.
WhatsApp, voice and web agents that answer, qualify and route every enquiry in seconds.
Solves
“Enquiries arrive around the clock and nobody answers until Monday.”
What is included
What changes
Every enquiry is answered in seconds, on the channel it arrived on, at any hour.
The number that moves
First-response time · containment rate · enquiry-to-meeting rate · after-hours capture
Includes: WhatsApp AI agent development · AI voice agent development · Website chat and support agents · Agent orchestration and tool use · CRM, ERP and helpdesk integration · Evaluation, guardrails and monitoring
Signed off by: CTO · CMO · Head of Sales · Customer Experience
LLM applications, agentic workflows and AI features engineered into your own product.
Solves
“We know what we need built. Nobody we have spoken to can actually build it.”
What is included
What changes
AI that survives real users, real data, and the day the model underneath it changes.
The number that moves
Accuracy against threshold · cost per transaction · latency · regression rate
Includes: LLM application development · RAG and knowledge systems · Agentic workflow automation · Document and data extraction · AI features inside your product · Evaluation, observability and cost control
Signed off by: CTO · VP Engineering · Head of Product
Websites, commerce, portals and web applications engineered for speed, conversion and AI discoverability.
Solves
“Our systems do not talk to each other, so people are the integration.”
What is included
What changes
A digital estate that converts, and that you can change in days rather than weeks.
The number that moves
Conversion rate · Core Web Vitals · time to publish · qualified enquiries from site
Includes: Website design and development · Ecommerce development · Web and mobile application development · Systems integration and data engineering · AI-native content architecture · Cloud, DevOps and analytics implementation
Signed off by: CTO · Head of Digital · CMO
Where AI pays in your business — costed, sequenced, governed, and taught to your team.
Solves
“We have bought AI tools and cannot show what they returned.”
What is included
What changes
A defensible plan for where AI pays — and the team capable of using what gets built.
The number that moves
Adoption rate · licence utilisation · hours returned per week · cost per transaction
Includes: AI readiness and data assessment · Use-case identification and ROI modelling · AI licence and adoption audit · AI governance, policy and risk · Architecture and build-vs-buy review · Role-based team training
Signed off by: CTO · COO · Head of Transformation · CMO
The demand layer on top of what we build — performance media, SEO, AI search visibility and content, run as one instrumented system.
Solves
“We spend more every year for the same pipeline.”
What is included
What changes
Cost per qualified lead comes down, because the system learns between rounds.
The number that moves
Cost per qualified lead · creative win rate · contribution by channel · share of voice
Includes: Performance marketing · AI search visibility (GEO) · Search engine optimisation · AI content production · Lifecycle and CRM automation · Analytics, attribution and reporting
Signed off by: CMO · Head of Growth
How we deliver them
Every engagement is principal-led. The people who architect your system are the people who build it, and the people accountable for it once it is carrying real traffic.
No pitch team handing you to a delivery team. The person in your first meeting owns the architecture, the build and the production behaviour — and is reachable when something is on fire.
Your repository, your code review, your release process, your definition of done. Where you have no standard, we bring ours: eval gates in CI, tracing, audit logging and a documented architecture.
Consultancies hand over a deck. Integrators build whatever the deck said. We are accountable for both halves, which is why we are careful about what goes into the plan in the first place.
Accuracy monitoring, eval regressions, model migrations, cost ceilings and a monthly report. The value of an AI system is decided in the eighteen months after launch, and that is the part most firms are not there for.
Standard on all four
Not upsells. The baseline.
Straight answers
Written plainly, so a person and an AI engine can both quote them accurately.
Yes, and it is the usual way in. Send your website address and one line about what it is not doing for you, and we build a working POC of your homepage within 48 hours — a real page you can click, not a picture of one. It is free, there is nothing to sign, and it is yours to keep whether or not we go further. The page for it is /ai-websites, and /free-homepage-design is the same offer if you would rather have the design than the working version.
A URL and a sentence. No brief, no call, no access to anything of yours — we read the public page the same way a search engine does. It costs nothing and we do not ask for a card, because the point is that you see the standard of the work before deciding anything. If you would rather we quoted a build instead, say so and a scope, a timeline and a figure come back the same working day.
Nothing, unless you want it to. You keep the page. If it is useful, the next step is a thirty-minute call and a written plan within 24 hours — what to build, in what order, and what we would leave alone. We do not chase: one follow-up, and if the timing is wrong we leave it.
That is what the free diagnostic is for. A 30-minute call, then a written view within 24 hours of what is worth building, in what order, and what it costs to run.