Who better to spread the word about AAA-ACG insurance than the people behind the wheels of their iconic trucks? To break through the noise of the category, Geeks and Nomads and AAA-ACG created the Expect Something More campaign, letting people know they could trust AAA on and off the road.

The campaign launched with 30 and 15 commercials versioned out for state-specific savings messages. The commercials leveraged the equity and universal recognizability of AAA’s iconic trucks by inserting the vehicle and driver into unexpected places — like a kitchen.

To boost awareness, Geeks and Nomads prioritized mediums that best lend themselves to storytelling. From digital display and social to streaming audio, this connected approach, with media leading the way, helped to drive conversions and generate quotes.