Case Study
Teachmint
Social Media Marketing
The Business
India’s largest online education portal, Teachmint, is one of the fastest growing edtech businesses. Teachers may create a digital representation of every classroom by using Teachmint’s mobile-first, video-first experience.
Their goal was to close the significant technology infrastructure gap in educational settings. The main objective is to drastically improve teaching effectiveness, cut costs, and expand the student population for teachers who are already employed.
OBJECTIVE
Teachmint reached out to geeks and nomads to promote their brand engagement with various influencers. They hoped to maximise the opportunity by enlisting qualified teachers through the recorded videos.
To reach out to India’s more than 93 Lakh teachers, we decided to use a full-funnel marketing strategy. We divided up these teachers into several cohorts and sent them 3 distinct Facebook videos: a 1-minute movie about Teachmint being a one-stop shop, a 30-second video about how it benefits teachers and a third 30-second video about how it benefits owners of educational institutions. Since the majority of Teachmint’s audience is from central and northern India, influencers connected much more with them.
Results
Like something done by magic, the complete funnel technique succeeded! In the first month after the campaigns were online, we noticed a 2x rise. 60,000 teachers are added to the database each month, up from an overall active database of 30,000 teachers.
Results
6.8 million
reach the public via different social media platforms
7.7 million
video views on the videos published in three different categories.
5 lakhs times
the audience has clicked on the post or on the videos.
1.6 lakhs
people have downloaded and installed the app of Teachmint on their mobile phones
