Case Study
Takeaway Packaging
SEO & SEM Services
Background
Takeaway Packaging, a well-known sustainable takeaway packaging company used direct traffic and brand awareness to increase website conversions but failed to seize the organic search market. They were launching an eCommerce store and approached Geeks and Nomads with the goal of securing higher levels of sales through organic search to ensure a source of long-term revenue.
The Objective
The task was to secure more leads for the client through a high-consumer-impact campaign. We had to create a digital marketing strategy to raise the company’s eCommerce store’s search engine rankings and attract new qualified customers organically. Also, we had to ensure an accurate representation of brand voice and ideals — particularly, its commitment to environmentalism and sustainability.
How And Why
Our work with Zoetis spans across the board, with dynamic tactics, tools, and creative for a variety of products. All of our work is backed by well-researched strategies that ensure quality user experience related to these services:
Strategy
Our team employed various optimisation techniques and created a comprehensive customer-focused campaign to reach the targeted customer searching for quality services and sustainable product
Keywords
we started off by identifying the keywords and search terms that organic customers were using to find similar products. Our team conducted a thorough analysis of the trendy terms for the client’s needs of both commercial intent and consumer targeting.
Landing Pages
We revised the client’s landing pages to provide keyword-targeting content that would support their offering and engage with the audience once they were on the website. We also provided on-site support to drive up organic search acquisition by optimising title tags and meta descriptions and carrying out a technical website audit.
By implementing both of these backlink-building techniques, we were able to improve Takeaway Packaging’s visibility for environmentally friendly and sustainability-related keywords as well as increase the number of referring domains pointing to their website. The outcome of our backlinking campaign will be better ranking for the keywords that would interest an audience and make them more likely to make a purchase.
Result
for increasing organic traffic including optimising on-site content and building website authority. The client is expected to improve search engine rankings and, consequently, the number of organic visitors, through ongoing content marketing and Search Engine Optimisation (SEO) work, as there is still room for improvement despite significant growth.
7.8X
Increased in keyword Ranking
8.86X
Organic Visibility Increased in UK
361%
Total Organic Traffic Increased
811%
YOY Increase in Monthly e-commerce Traffic
