Case Study
Rage Coffee
Social Media Marketing
The Business
Rage Coffee is a premium coffee brand that offers a range of plant-based, vitamin C-infused coffee products in India, the US, and the EU. Recently, the company made a bold move into the world of cryptocurrencies, aiming to connect with the tech-savvy Indian audience through a series of strategic campaigns.
The Objective
Cryptocurrencies have gained significant attraction in recent years, with more people exploring the potential for generating income through the highs and dips of the market. It has also become a hot topic on social media platforms such as LinkedIn, Instagram, Facebook, Twitter, and YouTube, generating daily conversations and unique audiences. Rage Coffee saw an opportunity to leverage this growing interest in cryptocurrencies and planned a comprehensive campaign to create buzz across all platforms in four phases.
The Solve
The First phase – involved generating Pre-Buzz for 6-7 days to raise awareness for its target audience.
The Second phase – focused on challenging users to participate in a game that would force them to make conversions about cryptocurrency.
The Third phase – the company unveiled an AR Filter and provided guidelines for a giveaway. This was a significant game for every user, and the top three winners were awarded free coffee.
The Final phase – the campaign announced the top three Rage Coffee Goodie winners, resulting in a unique reach of up to 397,900 and 4,751 participants.
Outcome
The move into cryptocurrencies was a significant step for Rage Coffee, and the strategic campaign proved to be successful in generating buzz and engaging with its target audience. By tapping into the growing interest in cryptocurrencies and innovative marketing strategies, Rage Coffee continues to position itself as a premium brand that appeals to a diverse and tech-savvy audience.
397,900
Unique Reach
4,751
People Participated