Our team helps New Look drive growth and efficiency and ensures SEO is an integral part of the retailer’s strategy rather than a ‘hygiene’ function. we search insights on a weekly basis – speeding up data delivery for New Look – but the ability to assess consumer behaviour and deep dive into specific categories allows for actionable insights.

“It became clear that there were data points missing and there were slightly different angles to view some of the data points at where we could enhance stuff 10 times over. But when we started to do that, we realised that all these individual tools and reports that we were getting were expanding the data sets and it wasn’t physically possible to show it in one way, in one individual tool and the data just got lost in it.”

Organic strategy is now aligned with search trends through insight into demand, meaning that search demand can get tracked early. This gives New Look the ability to optimize onsite revenue and integrate search marketing channels into one strategy. The tool also delivers insight into daily website operations, to provide the opportunity to optimise performance and solve issues.

Share of search and market tracker tools track thousands of keywords across the core retail sectors. Optimisation comes from category monitoring for daily recommendations to improve page categorisation or identify problems across SEO ranking factors, while conversion is aided by category merchandising and product visibility tools that can help highlight high-performing products and the opportunity to boost their visibility.