Case Study
Master the Curriculum
SEO & SEM Services
The Business
Master the Curriculum is a website for educational resources for elementary-level math. They provide a huge selection of engaging learning resources, including mathematical worksheets and games.
Objective
Their website was sloppy, providing an unpleasant user experience, and did not drive many sales. Master the Curriculum approached Geeks and Nomads to revamp and rebuild their website after being let down by numerous third-party developers.
- Boost the subscription-based model for users.
- Enhance website management for non-technical team members.
- To increase conversions and sales by redesigning the website.
How and why
To expand their subscription model, they set aside a monthly campaign budget to redesign their website. We used the WordPress CMS to create the website and the customer kept up its SEO, content marketing, and email marketing campaigns after the site launch to continue promoting it.
The website already had an extremely high volume of data in the form of orders, users, and products that needed to be migrated to the new website in the new subscription model and customers had to be assigned the correct membership.
The Solve
By using the WordPress platform’s effective plugins, we successfully attained Master the Curriculum’s objective of migrating and proving a user-friendly interface for non-tech staff.
The client has to update their website regularly (several times per day) because it receives a lot of traffic. We asked the client to stop making any adjustments to the old website a week before go-live so that we could launch the new website with the most recent information.
Geeks and Nomads created a library of instructional videos explaining how to use the new website’s backend to better support our client.
The Result
The user-friendly CMS interface paired with the training to their staff provided by geeks and Nomads made their website easy to edit and update by themselves.
70%
Increase in organic Traffic
2,00,000
Visitors Attracted
27,000
Customers Transferred to new website
