LATAM collaborated with Geeks and Nomads in 2022 to expand the reach of its video content, to accomplish performance targets, and to decrease expenses. The airline’s premium video programming was previously only available through pricey video inventory placements, while display ads relied on static banners.

In terms of the environment, the internet is a significant polluter and accounts for at least 2% of the world’s greenhouse gas emissions, on par with the aviation sector. The massive volume of data transferred across the internet infrastructure to guarantee that digital advertisements are delivered to an end-user accounts for a sizeable portion of the media industry’s online CO2 footprint. 30% of the energy used by the internet is used for data transport.