Case Study
Jupiter
SEO & SEM Services
Objective
Jupiter is a digital banking app that offers smart insights based on your spending and provides features to make sense of your finances. We have started a campaign for Jupiter for the following objectives.
To get 2000 unique accounts opens every month.
45%-50% of accounts should be funding accounts.
The Solve
Jupiter promises a wide range of banking and account-related services, unique savings pots, real-time spend breakdowns and insights, real-time monitoring of your net worth, and more, all of which might also present you with excellent rewards. To execute the goals of Jupiter geeks and nomads have started campaigns on different social media platforms and used analytical tools to get insight of the results.
We have used Google ads to promote the campaign to increase the reach of the audience.
Strategy
Apart from traditional campaigns, Facebook’s AAA campaigns along with UAC 1 and 2 on Google, TAP campaigns on Twitter, and multiple affiliate campaigns were activated to get immediate scale at a lower CAC.
order to tap Cost Per Funded Account to as low as INR 1500-2000, we scaled our AAA Campaigns by 3X and, started optimizing for the lower funnels for getting the high-quality users with a Cibil score 650+ and a minimum balance of 20k in other banks accounts.
Results
1M+
Accounts in 6 months
50%
Accounts were funded
30%
Accounts opened by users with high non-Jupiter balances.
