Case Study
iSpionage
SEO & SEM Services
iSpionage is one of the best growth hacking tools available today. It is the only tool for gathering competitive intelligence that keeps an eye on the entire conversion process and makes it simple to identify new opportunities, react to threats, and gather competitive intelligence data. It runs a marketing blog where one can learn more about PPC marketing. It includes PPC Advertising, SEO, Conversion Rate Optimization, and Copywriting.
Objective
iSpionage publishes new blog posts regularly and invested significantly in content marketing to attract traffic. But their blogs weren’t directing enough referral traffic to the main website. So their objective was to:
- Attract a satisfactory amount of traffic from blog.ispionage.com.
- And capitalize on the traffic that their content marketing efforts were bringing in.
The Solution
We suggested iSpionage to use popups to redirect website visitors to another landing page. They started using Geeks and Nomads’ exit-intent popup for traffic redirection.
The popup campaign asked simple yes or no questions and by clicking on “yes” the visitor was redirected to the main website of the client.
It was an exit-intent popup that appeared only to the visitors who had spent more than 10 seconds on the websites so that it would not appear too soon and annoy the visitors.
Also, to improve the visitor’s experience the popup was set up to appear only 5 times per visitor with an interval of at least 1 day between the two popups.
Results
After consulting Geeks and Nomads, iSpionage successfully boosted their redirected traffic, increased the number of new visitors and significantly improved visitors’ engagement.
5.47%
Increase in Conversions Rate
58%
Increase in referral Traffic
4,144
Times pop-up displayed in one month