Geeks and Nomads set Forever Unique up with its Product Insights feature, which gathers product performance data from across a customer’s channels and custom sources, and integrates it with their feed, creating a single source of truth. With this data, Forever Unique was able to identify their bestseller products based on the amount of revenue they each generated.

Armed with this data, Forever Unique filtered its catalog for these bestseller products, created a dynamic product group, and launched a new bestseller campaign around it. This campaign was ideal for scaling, as Forever Unique could be sure the products that resonated most with customers were the ones being actively promoted, rather than products with lower revenue generation.