Case Study
Blackbuck
SEO & SEM Services
Objective
Blackbuck has been a pioneer in bringing the offline operations of trucking online, be it matching a shipper with a trucker or reshaping the infrastructure around trucking to facilitate payments, insurance, and financial services.
Make Blackbuck the go-to online resource for all hauling requirements. The goal was to establish an ecosystem where the supply and demand needs of all participants in the transportation industry could be satisfied by bringing together fleet owners and shippers looking for trucks.
The intention was for consumers to use Blackbuck’s load board function, buy their GPS and FASTag products, and use the app as the go-to resource for all their transportation-related needs.
Strategy
Through Automated App Ads (AAA) that were diligently targeted for specific accents and locations and optimized for recent app events, new users were carefully acquired.
Targeting relevant audiences using a variety of lookalikes of high-intent audiences, niche interests, and segment-specific gadgets
Started In the first month, the campaign was optimized for the number of in-app actions rather than the cost for all available in-app activities in the user flow.
Utilising micro-local influencers and producing performance videos assisted in lowering CACS and increasing campaign size twofold.
To reach the audience in their language and control the market, a strong multilingual marketing approach is implemented in more than 8 languages, including Marathi, Tamil, Telugu, Hindi, Bengali, Punjabi, Gujarati, and Kannada.
Results
16X
Visitors to the page
11M+
App Downloads
10X
Shippers post on the App
6X
Number os registrations on the App
