Case Study
Aesthetics Clinic
SEO & SEM Services
The Opportunity
Aesthetics Clinic specialises in non-surgical fat reduction, skin care, incontinence treatments, and laser hair removal based in Lincoln, UK. They approached us to boost their organic presence and challenge their competitors. Our strategy is to focus on:
- Expand their client retention levels and increase their upsell opportunities.
- increase traffic and improve the conversion rate to increase our client’s revenue by 30% in 12 months.
The Solve
Aesthetics Clinic is recognised to provide personalised and professional services. Geeks and Nomads conducted an SEO Audit and researched target keywords to optimise each page for a specific target keyword, rewrote copy, created a new homepage, improved the internal linking structure, and built quality backlinks to support the rankings for competitive keywords.
How And Why
Our collaboration with Aesthetics Clinic includes innovative strategies, resources, and creativity for a range of products. All our work is supported by thoroughly researched methods that guarantee high user experience for these services.
Digital Strategy
Geeks and Nomads worked on a significant SEO and content marketing campaign to identify audience segments and relevant digital touchpoints to achieve business goals.
Website
Worked on the client’s website from a technical perspective and revamped the website content to meet the audience’s needs. We improved the site’s internal linking and built quality backlinks.
Content.
wrote blog content and optimised existing web pages to answer frequently asked questions clearly with the help of email marketing campaigns.
Result
The keyword ranks started to rise right away, and three new keywords eventually into the top 10. Since the campaign’s launch in November 2021, the organic conversion rate and traffic figures have consistently exceeded expectations and there was a 309.58% ROI on marketing spend.
3X
Organic Lead Generated
2X
Conversion from Organic Traffic
